Privacy Statement

The Office of the Information Commissioner (formerly Data Protection Commissioner) encourages the adoption of codes of practice for data controllers. We have developed a data protection policy, an information security policy and other internal controls to ensure that our uses of customer information comply with the eight Data Protection Principles of good information handling.

The principles require data to be: fairly and lawfully processed; accurate and kept up to date; adequate; relevant and not excessive; kept no longer than necessary; processed in accordance with the rights of data subjects; held securely; and not transferred to countries without adequate protection.

Premier is committed to ensuring the privacy of your information. We understand that the privacy of your information is very important to you.

We have set out below details of the information we will collect about you, how we ensure the security of your information and how we will use your information.

What personal information do we collect?

We only collect personal information that is knowingly and voluntarily given. Generally, this occurs when you register on the website, enter a competition, change your details, email us, or provide us with feedback.

When registering with us, we need to collect the following information: We will also need your email address if you have given us permission to contact you about new features and special offers; your telephone number in the event of a problem, as we may need to contact you quickly; a password so we can store your details securely.

We automatically collect anonymous information each time you visit. The information obtained in this way, which include browsing patterns, is purely statistical and only used in aggregate form. Information in aggregate form is used to: build our understanding of customer habits, interests and requirements; build marketing profiles; help with the strategic development of our site and service; track usage of the site; measure the success of our service.

Cookies

Cookies are small text files that web sites can send to your computer. A cookie can be thought of as an internet user's identification card, which tells a web site when the user has returned. Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's e-mail address etc. They only contain and transfer to the web site as much information as the users themselves have disclosed to that web site.

The Privacy and Electronic Communications (EC Directive) Regulations 2003 (“the Directive”), recognises that cookies are a "legitimate and useful tool" for many activities, including verifying the identity of web site users. The Directive makes it compulsory for web sites to inform users if cookies are being used, and to provide some information on how cookies are used. You can find more information on this subject at aboutcookies.org. Lastly, the Directive places an obligation on web sites to make users aware that they can set their computers to reject cookies. You will find the instructions on how to do this at aboutcookies.org. However, you should be aware that the Premier website (in common with most other shopping web sites) will not work without cookies.

How we store your personal information

We follow strict security procedures in the storage and disclosure of information, which you have given us, to prevent, unauthorised access or improper use. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you. We have a strict internal policy, which members of staff must comply with as a condition of employment and no external access to the system is permitted.

Disclosing information

We will not pass your information to any third parties if you have told us not to. We may pass on some general statistical information about our customers, sales figures, traffic patterns and related matters to reputable third parties, but these details will not include any personally identifying information.